One of the keys to any successful business is to come up with new ideas, to implement them and to keep operations, products and services fresh. “Innovation”, the process of bringing those ideas to reality, has been playing a large role both for small and big companies in the national and international context. Throughout all areas of industry new forms of information technologies are being implemented, and are constantly evolving, so that yesterday’s innovations may already be outdated today. In this changed economic environment, companies who can bring innovative products to the markets, and continuously strive for new developments are becoming internationally successful. The competition for new ideas is transboundary; companies fight for creative people and provide them with money and other resources to enable them to come up with new ideas.
Germany, USA and Israel have become leading countries, regarding innovations and inventions. In no other country do companies apply for as many patents as in the US, followed by Japan and Germany. Israel also has been known as an “innovation hub” for a long time. Even though some of the Israeli inventions and innovations are being patented in other countries, extraordinary ideas are often born in Israel, especially in the area of cyber security and mobile technology.
There is a difference between developing an innovative idea and capitalizing/ marketing it. Many times the place where an idea is created is not the same as the place where it is ultimately monetized. Furthermore, oftentimes an idea also has to be further developed in other places, in order for it to prevail and be successful.
The 8th Annual AmCham Germany Business Day titled “Innovation
Triangle – USA-Israel-Germany” aims to show how the different (business) cultures in these three countries promote and enhance innovation. By using specific case studies and examples, company representatives from the US, Germany and Israel will explain their different approaches. They will also discuss how the countries’ cultures create fostering environments for innovation, new ideas and their development, as well as enables creative people to think laterally. In addition, they will explain the key factors for their company’s success in light of innovation.
Furthermore, we will analyze the strengths and weaknesses of the three countries with regards to the development of new ideas. In this context,
the Business Conference will not only deal with the question of how ideas are developed in these countries, but also how they are continuously implemented as business concepts, capitalized and marketed by companies later on. The investor structure, the opportunity to develop new technology companies and the overall strengths and weaknesses of the business climate in each country will be taken into consideration as well. This includes also the political and financial aspect. Finally, we will delve into the possibilities of whether and how a collaboration between these countries in regards to innovation could be possible.