College Athletes Can Now Earn Money Off Their Name, Image, and Likeness

College Athletes Can Now Earn Money Off Their Name, Image, and Likeness

U.S. Supreme Court Sides in Favor of NCAA Athletes

            July 1, 2021, will forever be an impactful date in the history of college sports, as the U.S. Supreme Court overturned NCAA rules which, until this point, had limited the educational benefits offered to college athletes.

At the basis of the Supreme Court’s decision is the argument that these rules, implemented by the NCAA, violate the nation’s antitrust laws. In oral arguments, the NCAA argued that these rules should be exempt from the normal operation of the antitrust laws because they are in place to preserve the amateur nature of college athletics. Additionally, they argue that this preservation is essential, as it gives the consumers a wider variety of viewing options – either college sports or professional sports.

Those opposed to the U.S. Supreme Court’s ruling speculate that this is a huge loss for the NCAA and could drastically change the amateurism model upon which the NCAA has operated for decades. This matter begs the question: will fans still be as charismatic and excited when watching college games where players are receiving new forms of compensation above the benefits afforded traditional students? However, many college athletes argue that the multi-billion-dollar business that the NCAA has become should rightfully compensate those bringing in the vast majority of the revenue. Additionally, they contend that, just like any other business in the United States, the NCAA must agree to pay their workers, in this case, the athletes, a fair market rate. College athletes and proponents of more compensation have long argued, and the U.S. Supreme Court has now affirmed, that “the NCAA is not above the law.”

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