Is it vegan meat possible?
April 20, 2020
Is it vegan meat possible?
A whopper? Watchdog bans ads for Burger King ‘vegan-suitable’ Rebel
ASA says campaign implied burger did not contain beef or other animal products
An ad campaign for Burger King’s first plant-based burger has been banned by the advertising watchdog for implying it is suitable for vegans and vegetarians when it is not.
The Rebel Whopper, which was launched in January coinciding with Veganuary was promoted in a campaign that included tweets and Facebook posts.
The ads, which trumpeted the patty as the fast-food chain’s “first plant-based burger”, also featured the “Vegetarian Butcher” logo.
However, the soy-based version of the chain’s Whopper beef burger is cooked on the same grill as meat and egg-based mayonnaise applied, making it unsuitable for many non-meat eaters.
The Advertising Standards Authority received 10 complaints about three social media ads for the burger. Complainants said claims that the product was “100% Whopper. No beef” and was a “plant-based burger” were misleading.
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Best regards
und viele Grüße aus Charlotte
Reinhard von Hennigs
www.bridgehouse.law
und viele Grüße aus Charlotte
Reinhard von Hennigs
www.bridgehouse.law