ECJ May Limit Rights of Advertisers to Use Names of Rivals as Keywords

April 13, 2011

Google and other search engine providers offer advertisers the opportunity to purchase advertising keywords corresponding to trademarks, often those owned by their competitors. As a consequence, a user who types in a brand name may be directed to the website of a company that offers competing products. One of the latest examples in a series…

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Google Agrees to Change Ad Policy to Settle Case

October 28, 2010

PARIS — Google has pledged to overhaul its rules and procedures for blocking certain advertisers from buying “sponsored links” on its search engine as part of a settlement with French authorities announced Thursday. As part of the deal with French Competition Authority, Google agreed to adopt conditions, including a three-month notification period, when it rejects…

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