Practical Tips for CAN-SPAM Act Compliance

April 11, 2011

Virtually every business in the U.S. uses email to market its products to consumers. The lower costs and almost instantaneous delivery of information are only a couple of the many benefits online communication provides marketers. However, the ease and efficiency of e-mail marketing also brings drawbacks. Many consumers find unsolicited commercial e-mail messages (spam) annoying…

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