Kroger v. Lidl

July 28, 2017

Earlier this year, Lidl, a German grocery retailer opened its first US-based stores. Lidl employed the use of a newly filed trademark “PREFERRED SELECTION” which they introduced to brand their own company’s products. In early July, Kroger, headquartered in Cincinnati, Ohio and one of the world’s largest grocery retailers, filed a lawsuit against Lidl requesting…

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